Consumer study results
100%
Agree skin looks more radiant and healthier
94%
Agree skin looks and feels smoother and softer
93%
Agree the mask fades dark spots and age spots
91%
Agree the mask reduces pigmentation
Based on a consumer perception study of 50 people, ages 18-64 completing 12 applications over 28 days
Frequently asked questions
Why the BFF SLEEPOVER Pro-Collagen Hydrating Overnight Mask?
+Dive into a world of blissful relaxation as you envelop your skin in the rich hydration of our BFF SLEEPOVER mask.
Infused with 23% Hyaluronic Acid, CBD, and Kalahari Melon, this overnight mask replenishes moisture levels and revitalises your complexion while you sleep. Wake up to skin that's deeply hydrated, plump, and glowing with radiance.
Skin Benefits: Deep hydration, improved elasticity, radiant complexion.
Is my skin purging or breaking out from a new product?
+
1. What is skin purging?
+
Skin purging is a temporary breakout triggered by active ingredients that speed up skin cell turnover (e.g., retinoids, exfoliating acids, Vitamin C). This process brings clogged pores to the surface faster before the skin clears.
2. Purging vs. Breakouts
+
Purging: Occurs in usual breakout areas, consists of small uniform pimples, and lasts 4–6 weeks.
Breakout/Reaction: Appears in new areas, lasts beyond 6 weeks, and may include painful cysts, irritation, or rashes.
Breakout/Reaction: Appears in new areas, lasts beyond 6 weeks, and may include painful cysts, irritation, or rashes.

3. What causes skin purging?
+
Ingredients that accelerate cell turnover include:
✔ Retinoids (RetinAL, Retinol, Tretinoin)
✔ Exfoliating Acids (AHAs like Glycolic Acid, BHAs like Salicylic Acid)
✔ Vitamin C (L-Ascorbic Acid)
✔ Benzoyl Peroxide, Azelaic Acid, Enzymes
✔ Retinoids (RetinAL, Retinol, Tretinoin)
✔ Exfoliating Acids (AHAs like Glycolic Acid, BHAs like Salicylic Acid)
✔ Vitamin C (L-Ascorbic Acid)
✔ Benzoyl Peroxide, Azelaic Acid, Enzymes
4. What causes breakouts?
+
• Hormonal fluctuations: (e.g., menstruation, pregnancy)
• Stress & diet: (dairy, high-glycaemic foods)
• Clogged pores: (heavy products, comedogenic ingredients)
• Bacteria & environmental factors: (humidity, pollution)
• Stress & diet: (dairy, high-glycaemic foods)
• Clogged pores: (heavy products, comedogenic ingredients)
• Bacteria & environmental factors: (humidity, pollution)
5. Should you stop using a product if you’re purging?
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No—purging means the product is working! Stay consistent but avoid adding new actives to prevent irritation.

6. How to minimise purging
+
• Introduce actives gradually: start once a week (evening), then increase to 2–3 times per week if no irritation after two weeks.
• Use gentle, hydrating skincare alongside actives.
• Avoid over-exfoliation and harsh scrubs.
• Stay consistent—purging is temporary!
• Use gentle, hydrating skincare alongside actives.
• Avoid over-exfoliation and harsh scrubs.
• Stay consistent—purging is temporary!

7. Can non-active ingredients cause purging?
+
No—only cell-turnover ingredients trigger purging. If a product without actives is causing breakouts, it’s likely irritation or clogged pores.
8. What if it’s a breakout, not purging?
+
• Stop using the product and observe changes.
• Check for comedogenic ingredients.
• Patch test before full use.
• Check for comedogenic ingredients.
• Patch test before full use.
Read reviews from people just like you.
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